“The world itself is just one big hoax, spamming each other with our running commentary..”
-Elliot Alderson in Mr.Robot
Introduction to Prosa
For Indonesian people, prosa.ai comes with the aim of providing positive benefits and impacts for the nation.Founded by one of the best experts in artificial intelligence in Indonesia, especially in natural language processing for speech and text, PT Prosa Solusi Cerdas or prosa.ai is an Indonesian startup born with a vision to help communities and companies solve real problems using artificial intelligence technology specifically for Indonesian. Established officially in early 2018, prosa.ai has developed various types of artificial intelligence-based products specifically designed to understand Indonesian and can be used in various domains to support Indonesian communities and companies in achieving greater performance.
Hoax and Its Problems
One problem that Prosa tries to solve is hoax news. There is so much information spreading on the internet today, and it is very important for Prosa to be able to determine the verdict of inputted information, is it hoax or fact. Recently, hoax news, which in our scope is fake and inaccurate news, has become a critical problem in Indonesia, especially when it is related to socio-political issues. About 62.10% of hoax news in Indonesia is in text format and the most common media to spread hoax is social media applications. With this fact, Prosa as a startup with high capability of processing Indonesian text is highly motivated to solve hoax problems in Indonesia.
Prosa's Effort to Eradicate Hoax
Prosa launched the Intel Hoax as a product that focuses on checking news that is suspected of being a hoax. Intel Hoax is an effort to eradicate the hoax that exists in Indonesia by helping the Indonesian people as users to trace the status of news from suspected hoaxes. Hoax Intel utilizes machine learning algorithm with excellent features, including :
- specifically designed to understand Indonesian language input,
- the level of accuracy that continues to increase as data increases,
- maximizing the role of humans in the development cycle (human in the loop) for continuous improvement.
With an easy-to-use interface, Hoax Intel is a pioneer in hoax eradication by collaborating variety of trusted sources, including hoax verification sites (turnbackhoax, mafindo, stophoax, cekhoax, siberkreasi, etc.), trusted Indonesian media sites, and government information.
Eradicate Hoaks by Building Ecosystems
In combating hoax, it is necessary to develop an ecosystem dedicated to eradicating new hoaxes that continue to emerge amid the current flow of information. This ecosystem involves several parties, namely the government, media and industry, hoax verifiers, social media integration, and technology experts. Each party has an important role that is strongly interrelated with each other in dealing with hoax eradication in Indonesia. With the same enthusiasm, the eradication of hoax will no longer be a discourse, means will lead to the reduction and prevention of heretical thinking among the people of Indonesia.
Role of Prosa
One of the parts of the ecosystem is technology. This is where Prose comes by bringing the best ability to fulfill the role as main support system. Prosa acts as a developer of artificial intelligence technology that can utilize the power of millions of information that continues to increase every day. Prose creates an intelligent machine that now works behind the Intel Hoax. This intelligent machine is trained with thousands of hoax information that has been recorded and developed so that it can produce hoax percentage prediction on the input given by the user.
As a startup that is founded by one of Indonesia's best experts, Prosa has a big responsibility to continue developing the intelligent engine that works behind the Hoax Intel. Challenges continue to be resolved, so Prosa continues to strive in finding the best way to provide maximum accuracy. These efforts are realized in the form of implemented technology such as information retrieval from various trusted sources, hoax news pattern mapping, percentage calculation of possible hoax, and various other efforts so that the Hoax Intel can produce hoax verdict of inputted news and supported by relevant news articles.
The Spirit of Real Collaboration
To spread the benefit of Prosa products more broadly, then Prosa takes concrete action by building cooperation with various parties. The government and the media industry are the priority parties to build cooperation. At the moment, Hoax Intel is the technology used by the West Java (Jabar) Government with the name Jabar Saber Hoax team. The motivation behind this collaboration is surely to facilitate the West Java Government team in tracking the hoax news and contributing in developing the capabilities of the Hoax Intel.
Prosa and Hope in the Future
Because we believe that hope must be kept discussed, prayed for and endeavored, then together with this writing, Prosa is in the midst of an effort to build cooperation with various major parties and has a large and positive impact in realizing this hoax eradication ecosystem in Indonesia. By strengthening the capabilities of the Hoax Intel, Prosa hopes that this product can be integrated with the most-widely used social media by the people of Indonesia. Like the mandate of the heroes listed in the 1945 Constitution, to educate the nation's life is a strong motivation in the development of the Hoax Intel and various products that Prosa is currently developing. Come together to fight hoax, for us, Indonesia!
“A dream doesn't become reality through magic it takes sweat, determination and hard work”
-Colin Powell
Written by:
Atika Rahmawati Y.
Prosa Product Management
for response, critism, and advice please kindly contact: atika.rahmawati@prosa.ai
